Auralee: Japan's Best-Kept Secret Boutta Crack the Minimalist-Clothes Matrix Wide Open

Buckle up, jawnprenuers 💧—we’re about to vibe-check Auralee, the Tokyo-born dynamo styling up our fits in ways that’ll make your third-eye blink. 🪬

Auralee—don’t let the serene, minimalist facade fool you—this brand is a powerhouse of meticulous craftsmanship and boundary-pushing innovation. Founded by Ryota Iwai in 2015, this label sends shockwaves through the world of menswear with every collection.

Think: understated elegance intersecting with utility-driven design, producing gear that’s as ready for a Tokyo street session as it is for a casual saunter through the back alleys of your local scene.

Picture this: fabrics sourced from the textile heavens that are blessed by the looms of Wakayama, and wool so luscious it’ll make your GORP-gear blush.

Known for their tranquil palettes and refined silhouettes, Auralee’s pieces are clean canvases, ready to be integrated into any avant-garde wardrobe arsenal. Their commitment to quality and less-is-more philosophy doesn’t just set trends; it transcends them, yo.

Whether you’re slipping into their whisper-soft knitwear or flexing in their finely tuned outerwear, each piece embodies a journey of discovery, from the loom to the hanger.

Auralee isn’t just a brand; it’s a Neo-uploading-crack-helicopter-pilot-skills-level-hack, an ever-unfolding upgrade of inspired design and scrupulous detail that speaks to stylios looking to transcend the ordinary.

Get your mind straight and align your sauce levels accordingly—because with Auralee, every wear is a soft-core thrill ride through the zenith of minimalist excellence.

Auralee Brushed Super Kid Mohair Knit Cardigan Gray Beige

- Super kid mohair & wool knit- Crew neck- Ribbed neck, cuffs & hem- 60% kid mohair 40% wool- Made in Japan

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Auralee Double Cloth Heavy Wool Pile Zip Blouson Dark Brown

- Brushed double woven fabric with Super100’s worsted yarn for warp and blend of Australian Fine Merino and lamb wool for weft- Stand collar- Raglan sleeves- Double welt side pockets- RiRi zip closure- Leather piping- 100% wool- Made in Japan

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Auralee Hard Twist Denim 5P Pants Indigo

- High twist custom rope-dyed denim with crisp texture- Five pocket- 100% cotton- Made in Japan- Model is 6’0” (183cm), weighs 160lbs (73kg) and wearing size 32

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Super High Gauge Sweat Pullover - Dusty Green

Auralee’s take on a classic sweatshirt made from a lightweight cotton knit at a high gauge, giving it a uniquely smooth and light feel. Other details include drop shoulders and ribbed collar, cuffs, side panel and hem. Relaxed fit. Made in Japan 100% Cotton Model is 6′1 and wears a size 4/M 3/S 4/M 5/L Pit to Pit 24.5″ 25.3″ 25.7″ Body Length 25.1″ 26.5″ 26.9″ Sleeve Length 23″ 23.7″ 25.7″

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Auralee Hard Twist Polyester Satin Laminate Field Pants Black

- You know how there is Après ski...this is our version of Après basketball. This is how you close out on a three in style both on and off the court! See what I did there...BASKETBALL ANALOGY crushed! This fit will make Harden, Jokic and Russ envious.- Water-repellent & breathable laminated fabric made with satin from ultra-fine tight twist polyester- Snap button waist with drawstring & zip fly- Snap button flap pockets- Rear snap button flap pockets- 90% polyester 10% polyurethane- Made in Japan- Model is 6′1” (186cm), 155lbs (70kg) and wearing 4

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Selvedge Faded Light Denim Blouson - Light Indigo

A closet staple revisited - the denim jacket with an elegant Auralee touch. The denim is woven slowly on a shuttle loom using rope-dyed nep and high-quality Suvin cotton, resulting in a vintage look with a soft texture. The unique faded color patterns are created by repeated processes including hand wrinkling, washing, and bleaching by skilled craftsmen. Other details include a pointed collar, gunmetal buttons, and a regular fit. Made in Japan 100% Cotton Model is 6′1/185 cm and wears a size 4 3/S 4/M 5/L Pit to Pit 21.8″ 23″ 23.7″ Length 24.1″ 24.5″ 24.9″ Sleeve Length 23.7″ 24.5″ 24.9″

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Auralee Hard Twist Polyester Satin Laminate Zip Blouson Turquoise Blue

- You know how there is Après ski...this is our version of Après basketball. This is how you close out on a three in style both on and off the court! See what I did there...BASKETBALL ANALOGY crushed! This fit will make Harden, Jokic and Russ envious.- Water-repellent & breathable laminated fabric made with satin from ultra-fine tight twist polyester- Packable hood- Zip closure- Gusseted flap hip pockets with side entry pockets- Elastic cuffs & hem- 90% polyester 10% polyurethane- Made in Japan- Model is 6′1” (186cm), 155lbs (70kg) and wearing 4

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Auralee Selvedge Super Light Denim Half Sleeved Shirt Washed Indigo

- This is 100% a Jonathan call. He just wouldn’t stop talking about this piece to the point Fong was so worn down that he gave up and said yes. So, note to self, just keep talking until Fong gives in. You too can win at the game of Fong.- Shuttle loom woven denim with rope dyed cotton yarn warp and thicker cotton weft- Open collar- Chest pocket- Straight hem- 100% cotton- Made in Japan- Model is 6′0” (183cm), 150lbs (68kg) and wearing 4

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Luster Plaiting Tee - Ivory

The Luster Plaiting Tee is an Auralee classic cut and sew t-shirt specially dyed in select colors each season. The fabric is lightweight and smooth (almost glossy), with the outer side featuring a high quality American Supima ultra long cotton and the inner side, ultra soft twisted cotton for a comfortable fit. Details include a crewneck, drop shoulder, ribbed collar and cuffs. Relaxed fit. Made in Japan 100% Cotton Available in Black and Ivory (light yellow) Model is 6′1 and wears a size 4/M 3/S 4/M 5/L Pit to Pit 20.8″ 21.4″ 22.4″ Body Length 27.6″ 28.4″ 29″ Sleeve Length 9.3″ 9.7″ 10.1″

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Auralee Botanical Dyed Selvedge Denim Pants Natural Brown

Oh you know. Just another pant dyed using Japanese greenery and coffee. Yes you read that right. One of the things that attracted us to Auralee was exactly this. Anything naturally dyed you know will feel better on the skin and the body! Shuttle loomed selvedge denim botanical dyed with eco-friendly natural dyes utilizing Japanese greenery, coffee, etc. Five pocket 100% cotton Made in Japan Model is 6’2” (189cm) tall, weighs 160lbs (73kg) and is wearing a size 4

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Auralee Brushed Super Kid Mohair Knit Polo Ink Black

This is the jam. This should be the jam every season! Every one needs a mohair knit polo, why? Because this will become the most versatile piece in your wardrobe. Wear it to work. Yes. Wear it out at night. Yes. Wear it to bed. Why not?! This is hitting super HIGH on the MWW (multiple wears weekly), I’m talking 4.3 my friends. South African kid mohair spun into loosely twist yarn, with natural fibre wool core Three button placket 60% kid mohair 40% wool Made in Japan Model is 5’10” (178cm) tall, weighs 150lbs (68kg) and is wearing a size 4

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Auralee Hand Crochet Knit Half Sleeved Shirt Khaki Beige

- This piece is beyond beautiful. From the weave to the colour to the intertwined fabrics of the yarn, this is where brands separate themselves from the rest of the pack. The wolf pack that is OWWWWWWWW. And yes I would hollar at the moon for this piece.- Hand knit cord yarn made with extra long staple cotton fibres & slub yarn- Spread collar- Curved hem- 100% cotton- Made in Japan- Model is 6′0” (183cm), 150lbs (68kg) and wearing 4

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Auralee Hard Twist Denim 5P Pants Indigo

This quite possibly could be the best silhouette of pant we have in the shop. Look at this bad boy. It has CRISP in the description. CRISP. Not to be confused with crisps that Scott eats all the time, but crisp texture in the fabric. To be completely honest we are blown away by the bottoms from Auralee. We had no idea what we were getting ourselves into but we’re glad we did. High twist custom rope-dyed denim with crisp texture Five pocket 100% cotton Made in Japan Model is 6’0” (183cm) tall, weighs 160lbs (73kg) and is wearing a size 32

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Auralee Shetland Wool Cashmere Knit Cardigan Yellow Green

This is one of those moments where you put on a sweater and it automatically becomes one of your prized possessions. You look at your friends around you and debate whether or not you would give one of them up for this sweater. And the answer is yes. Sorry Steve, better luck next year. Low gauge shetland wool & cashmere knit 62% wool 38% cashmere Made in Japan Model is 6’0” (183cm) tall, weighs 160lbs (73kg) and is wearing a size 5

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Auralee Washed Heavy Canvas Liner Coat

Auralee Washed Heavy Canvas Liner Coat. 100% Woven Cotton John is 5′11, usually a M/L, and wearing a size 4 Undyed and Unbleached Dry Clean Made in Japan Brand Style ID: A23AC01MN AURALEE Auralee means “The Lands That Lights Up”. Founder Ryota Iwai envisions his collections to be worn in the morning light. Each collect

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Auralee Hard Twist Brown Denim Wide Pants Mocha Brown

Damn. Auralee does denim right. Brown denim with a rope-dyed brown warp & undyed, unbleached, raw-edged weft Five pocket 100% cotton Made in Japan Model is 6’0” (183cm) tall, weighs 160lbs (73kg) and is wearing a size 32

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Auralee Light Melton Hooded Liner Coat Dark Olive

And boom goes the dynamite. The coat to quite possibly defeat all other coats at the moment. This is one of those special moments / pieces that you come across in a collection that is difficult to say no to. Try it on. Fall in love. Sleep on it and then see you tomorrow. Don’t say we didn’t warm you. Double weave Super 120’s melton wool body with Super 120’s wool liner Shawl collar with removable hood Oversized patch flap hip pockets Removable liner 100% wool Made in Japan Model is 6’0” (183cm) tall, weighs 160lbs (73kg) and is wearing a size 4

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Auralee Hard Twist Polyester Satin Laminate Field Pants Black

- You know how there is Après ski...this is our version of Après basketball. This is how you close out on a three in style both on and off the court! See what I did there...BASKETBALL ANALOGY crushed! This fit will make Harden, Jokic and Russ envious.- Water-repellent & breathable laminated fabric made with satin from ultra-fine tight twist polyester- Snap button waist with drawstring & zip fly- Snap button flap pockets- Rear snap button flap pockets- 90% polyester 10% polyurethane- Made in Japan- Model is 6′1” (186cm), 155lbs (70kg) and wearing 4

lost & foundAuralee

Auralee Hard Twist Polyester Satin Laminate Zip Blouson in Light Beige

Auralee Hard Twist Polyester Satin Laminate Zip Blouson in Light Beige. A relaxed, loose fitting blouson jacket cut from a super dense gabardine. Featuring a covered five button closure, two dropped patch pockets with flap closures, and a belt fastened adjustable cuffs. Front panels are shaped using darts extending dow

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