RRL offer heirloom-level, vintage-style staples for discerning guys. It's a collectable American brand that is only gaining relevancy and collectability.

The Ralph Lauren RRL: A Rugged Legacy of Timeless Style

Ralph Lauren, an iconic American fashion brand, has been synonymous with enduring style and sophistication for over half a century. But beyond the Polo shirts and preppy aesthetics, there's a beloved sub-brand that has cultivated a dedicated following among heritage fashion enthusiasts who value quality and hard-to-get heirloom peices: Ralph Lauren RRL.

Birth of RRL

RRL (pronounced "Double RL") was established in 1993, as a passion project for Ralph Lauren and his wife Ricky. Named after their picturesque Colorado ranch, the "RRL Ranch," this sub-brand was designed to pay homage to the rugged and enduring spirit of the American West.

Embracing the raw, authentic, and utilitarian facets of vintage workwear and military attire, RRL has carved a niche for itself in the world of men's fashion.

A Timeless Aesthetic

In an age where fast fashion and fleeting trends often dictate the course of style, RRL has remained unwavering in its commitment to quality and timeless design. The brand is deeply rooted in American history, drawing inspiration from the late 1800s to the mid-1900s—a time when durability and functionality were paramount in clothing.

RRL collections typically feature denim, military-inspired outerwear, flannels, and rugged leather goods. And RRL's sweaters, cardigans, and leather have become highly collectible items on par with limited seasonal offerings from brands like Visvim and Kapital.

RRL Flagship Stores

RRL Malibu - 3835 Cross Creek Rd Space B, Malibu, CA 90265

To further enhance the brand's mystique, RRL stores are deliberately scarce, adding to exclusivity.

RRL West Broadway - 381 W Broadway, New York, NY 10012

Each store is meticulously designed to reflect the brand's ethos, often resembling a vintage general store or an old workshop.

RRL London - 6 Newburgh St, Carnaby, London W1F 7RQ, United Kingdom

Shopping at an RRL store is an immersive experience, transporting customers to a bygone era.

Stellar Shops That Carry RRL

Although RRL is offered at it's flagship stores, a limited number of specialty menswear shops in the U.S. offer RRL to the most discerning customer. Here are a handful. Click the link to shop!

RRL at Snake Oil Provisions

RRL
Ralph Lauren’s premium menswear sub-brand RRL (pronounced Double RL) is an homage to the old American west and early 1900’s workwear. Shop Snake Oil Provisions for their latest Americana-inspired denim, work shirts, flannels, sweaters, wallets and more for men.

RRL at Canoe Club

RRL
Shop the RRL line, in-stock and ready to ship worldwide. Double RL pays tribute to vintage western Americana as only Ralph Lauren can: denim, knits, and western shirts that show how the west was won.

RRL at Milworks

RRL
Started in 1993 RRL was created which emphasized Ralph Laurens appreciation for Americana inspired clothing . Double RL also takes cues from from the American west, British countryside lifestyle.

RRL at The Sporting Lodge

RRL by Ralph Lauren | The Sporting Lodge
10% off your first order - RRL by Ralph Lauren products. Official stockist with 20% non-EU discount and free shipping options available.

RRL at Frans Boone

RRL
alden, andersons, edwardgreen, remi relief, RRL, william lockie, pantherella, the real mcCoys, croots, studio dártisan, orgueil, rocky mountain featherbed, drumohr, the elder statesman, common projects, de petrillo, caruso, incotex, rota, barena, james perse, ten c, curated menswear, frans boone sto…

RRL at Cultizm

RRL
RRL  (Double RL) was born in 1993 by Ralph Lauren to create a separate brand to channel his Americana-inspired clothing. But this re-branding came with a new concept. With the untamed American countryside of his idyllic Colorado…

RRL at Blue Owl

RRL
Named after his beloved Colorado ranch, RRL by Ralph Lauren is the legendary designer’s homage to the American West. Founded in 1993, the label employs the vast resources of the Ralph Lauren Corporation to create stunning renditions of heritage-inspired garments.

RRL at Stag Provisions

RRL Clothing for Men | Double RL Casual Wear | Shirts, Jackets, Jeans
Stag brings to your finest range of Ralph Lauren RRL casual clothing for men online. Our Double RL casual wear collection includes shirts, jackets, sweatshirts, jeans, Henley, t-shirts, and more. Order Now!

Get some RRL from these shops!

Ralph Lauren RRL stands as a testament to the brand's commitment to quality, craftsmanship, and timeless design. Celebrating the rugged spirit of the American West, RRL offers a unique blend of heritage fashion and contemporary style. With its unwavering dedication to authenticity, RRL continues to captivate fashion aficionados and serve as a beacon of enduring style in an ever-changing fashion landscape.

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